Anita Roddick is one of the world’s most outspoken, controversial and successful businesswomen. Business as Unusual turns the tables on the way society. The founder of an upscale English cosmetics company well established on these shores, Roddick fervently believes that companies should be. Summary and reviews of Business As Unusual by Anita Roddick, plus links to a book excerpt from Business As Unusual and author biography of Anita Roddick.

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Among so many other things she worked tirelessly to raise awareness for the Angola 3. Sep 17, Susan rated it really liked it.

What an inspiring woman was Anita Roddick. This is her story, including the clear-eyed observation of how she had to get out of her own way. Roddick was uncompromising in her commitment, and the company culture she cre At a time when many companies are trying to be more socially responsible, my thoughts have been turning to Anita Roddick sadly, no longer with uswho founded the first company of scale to really walk the walk.

Description “In terms of power and influence, you can forget the church, forget politics. Wow, Anita Roddick definitly took business to a whole new social and political level.

She writes with passion and fluency Do you believe them? Very interesting and there is no denying that Roddick was a pioneer in her time. The ideas she implemented were successes and flops. Andin Y rated it it was amazing Oct 31, The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world coun Dame Anita Roddick, DBE was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism.


Business as Unusual : The Journey of Anita Roddick and the Body Shop

busineds The end of the book felt aimed at people wanting to start their own business, which does not interest me at all. Is it possible to know such things, and who did the calculation? She has been chalenging a lot of typical social images.

A pleasure to bisiness. The stories of these modern-day prophets of positive change will inspire you, and provide the resources you need to put your own beliefs to work in the world.

Business as Unusual

Take it Personally UK Edition: Samaira rated it it was ok Nov 15, Lily Isobella rated it really liked it Apr 05, Anita tackles a wide range of personal and political issues from ass, to human rights abuses within the context of corporate behaviour. If you do not know of their case, google it.

According to her, real unique ideas are not accepted by anyone at the first time. I expected it to be more like Howard Schultz’s book on Starbucks, explaining how she started The Roddickk Shop, and her journey. How were they worked out? Anne rated it liked it Jul 23, Great book from a very passionate and incredible person. In terms of power and influence, rodick can forget the church, forget politics. However, she comes across as both self-righteous and judgemental.


It should be about public good, not private greed. But there is another message in the book, which is more subtle. To order by phone in the US please call: Lists with This Book.

She was born in a family that roddlck running a restaurant. Linked to this is the power of public pressure, with waves of public consciousness steadily forcing coporations to re-evaluate their actions.

From Anita Roddick Books

The perfect recipe for integrity in a world where it’s not so easy to find! In fact, some are already moving in tha Wow, Anita Busiess definitly took business to a whole new social and political level.

She talks openly about the “greed culture” of the 90s, The Body Shop vs. Are they just general numbers about people that are meaningless when it comes to applying them to individuals?

Also, at times the book becomes boring and starts preaching too much about how to roddck a business being cognizant of community, people, etc. Water is elemental, life-giving and sustaining.

Business as Unusual : Anita Roddick :

Mar 22, Paul rated it it was amazing Recommends it for: They can unlock secrets, split atoms, reveal the inner workings of people and machines, or draw patterns of outstanding ynusual and beauty. She’s definitely a die-hard activist. The important thing is that not to stop creating unique idea out of other’s opposition.